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Toto Wolff Preparing to Divest Shareholding Pricing Mercedes F1 at £4.6bn

Toto Wolff with Mercedes F1 team
Toto Wolff has guided the Mercedes team to historic success in F1

Toto Wolff is in advanced talks to offload a portion of his shareholding in the Mercedes F1 outfit.

The deal estimates Mercedes at £4.6 billion – a record for an F1 team – following the McLaren team were valued at £3.5bn in a change of ownership structure in September.

The Austrian executive, who owns one-third of Mercedes F1, would sell a shareholding in the region of 5%.

The 53-year-old would stay on as team boss and CEO should the deal proceed.

Shareholder Structure

The other shareholders in Mercedes F1 are Mercedes-Benz and industrial group Ineos, who each also own a third of the company.

An official representative stated: "We will be making no comment on the matter. The management structure of Mercedes F1 stays unchanged, and all three partners are dedicated to the ongoing success of the brand in F1."

Financial Increase

The deal would represent a significant increase in value of Mercedes F1 after Ineos bought its share for £208m in 2022.

This surge demonstrates the growth in valuations of F1 teams in the past few years due to the increasing appeal of the sport around the world.

This trend was evident with the box-office performance of the Formula 1 film starring Brad Pitt, which was released last summer and earned more than $630 million (£458 million) at the box office.

The film represents Pitt's most successful film and the most successful sports film to date.

Current Performance

The Mercedes team are second in the team standings, behind McLaren, with three Grands Prix left this season.

Their lead driver British driver George Russell has won 2 of the 21 grands prix so far and is fourth in the individual standings behind McLaren drivers Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

The team won a unprecedented eight straight constructors' championships and seven drivers' titles, six for Lewis Hamilton and one for Nico Rosberg, from 2014 to 2021.

About the author

Erica Garcia

A historian specializing in British monarchy with over a decade of experience in royal journalism and cultural analysis.

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